I am a full-stack creative & brand strategist who actually executes.
I don’t just handle the strategy and digital platforms, I build the funnels, shoot the content, and scale the campaigns that actually convert.
Over the last few years, I’ve built viral B2C apparel brands, revamped recruitment for Scandinavia’s largest field marketing agency, developed systems to automate B2B print workflows, and helped launch multiple physical retail stores in Copenhagen."
– Tobias Loft Pedersem,
25 years old, Copenhagen.
Services
Data-driven creative direction. I don't just design and make good-looking brands and campaigns; I bridge the gap between creative and operations by setting up the tracking, scaling the media buying, and ensuring every asset drives the bottom line.
Experience
Versatile execution. Drawing on experience across diverse industries, I build solutions that connect creative vision with operational reality.
Tobias has particularly distinguished himself through his creative abilities and his strong understanding of content production. He has contributed original ideas and solutions that have strengthened our social media efforts.
Niklas Hedehus
Head of People & Growth
Storm Group
Tobias has particularly distinguished himself through his creative abilities and his strong understanding of content production. He has contributed original ideas and solutions that have strengthened our social media efforts.
Niklas Hedehus
Head of People & Growth
Storm Group
Tobias has particularly distinguished himself through his creative abilities and his strong understanding of content production. He has contributed original ideas and solutions that have strengthened our social media efforts.
Niklas Hedehus
Head of People & Growth
Storm Group
Toolbox
I have 5+ years of professional experience using the Adobe Suite daily. As a front-end designer utilizing HTML, Tailwind, and basic JavaScript, I quickly adapt to new technical systems to execute projects and drive results.
Toolbox
I have 5+ years of professional experience using the Adobe Suite daily. As a front-end designer utilizing HTML, Tailwind, and basic JavaScript, I quickly adapt to new technical systems to execute projects and drive results.
Toolbox
I have 5+ years of professional experience using the Adobe Suite daily. As a front-end designer utilizing HTML, Tailwind, and basic JavaScript, I quickly adapt to new technical systems to execute projects and drive results.
Tobias possesses an exceptional grasp of brand identity and design. Not only did he build our robust digital platforms from the ground up, but his expertise was also a crucial driving force behind launching our physical retail locations.
Nis Ove Jørnæs
Founder & CEO
JP Studio
Tobias possesses an exceptional grasp of brand identity and design. Not only did he build our robust digital platforms from the ground up, but his expertise was also a crucial driving force behind launching our physical retail locations.
Nis Ove Jørnæs
Founder & CEO
JP Studio
Tobias possesses an exceptional grasp of brand identity and design. Not only did he build our robust digital platforms from the ground up, but his expertise was also a crucial driving force behind launching our physical retail locations.
Nis Ove Jørnæs
Founder & CEO
JP Studio
My Journey
My career didn’t start behind a computer; it started in kitchens, delivery vans, and behind the bar. That's where I learned people skills, hard-work ethics and adaptability. Now, I use that same hands-on, people-first approach to build brands and digital platforms that actually resonate.
1
2025-2026
Storm Group | Content Manager
Directed their digital rebranding and communication strategy. Helped build a new application system, managed content production, and optimized paid social funnels to drive candidate acquisition.
2
2023-2025
JP Studio | Partner
During my time as a partner at JP Studio, I supported the rollout of two brick-and-mortar locations and various creative brands. I dedicated my efforts to harmonizing our physical and digital presence, working behind the scenes on brand conceptualization and digital infrastructure.
3
2021-2023
House of T-Shirts | Production & Brand Manager
I managed physical print production before transitioning to the office. Initially helping with graphic design, I quickly shifted focus to higher-impact projects: building automated B2B workflows that saved hundreds of hours a month, and launching an in-house brand that eventually transitioned the company from a B2B to a B2C model.
4
2020-2021
Føtex Hjemmelevering | Operations & Delivery
Before I worked in digital spaces, I was delivering groceries across Copenhagen. It was a job that required discipline, a good attitude, and thinking on your feet. When I was promoted to 'Pilot,' my focus shifted to helping others, training new drivers and finding practical, everyday ways to make the job easier and better for the whole crew.
5
2019-2020
Magasasa Dim Sum & Cocktails | Bartender & Waiter
Bartending and waiting tables in the heart of Kødbyen meant managing chaos with a smile. On a practical level, I was balancing fast-paced bartending with high volume table service. On a human level, I was learning how to read a diverse crowd. I learned to match the energy of the room, handle demanding guests on the fly, and turn over tables efficiently without making a single person feel rushed.
6
2013-2019
Café Svanen | Kitchen Assistant
My introduction to hard work started at 13 as a dishwasher (which probably wasn't entirely legal). When I turned 16, I transitioned into a kitchen assistant role. Working in a kitchen taught me grit, work ethic, and teamwork. I learned how to keep my cool in a chaotic environment, prep the line, and have the chef's back so the whole restaurant could run smoothly from the inside out.
FAQs
Common questions on how I work, my background, and how I can add value to your team.
Are you currently open to full-time in-house roles?
Yes. While I take on select freelance projects, I am actively looking for the right full-time or long-term contract role where I can bring my mix of hands-on creativity, technical skills, and cultural insight to an established, collaborative team.
What is your ideal role within a company?
What is your actual process when starting a new project or campaign?
With such a versatile background, what is your absolute strongest asset to a company?
Is your profile truly a "Swiss-Army knife" or do you suffer from "Jack of all trades, master of none"?
How do you structure your pricing?
What’s the best way to reach you?
Are you currently open to full-time in-house roles?
Yes. While I take on select freelance projects, I am actively looking for the right full-time or long-term contract role where I can bring my mix of hands-on creativity, technical skills, and cultural insight to an established, collaborative team.
What is your ideal role within a company?
What is your actual process when starting a new project or campaign?
With such a versatile background, what is your absolute strongest asset to a company?
Is your profile truly a "Swiss-Army knife" or do you suffer from "Jack of all trades, master of none"?
How do you structure your pricing?
What’s the best way to reach you?
